Laying the egg

Eggs are strange things. First of all, it is not used for what it is meant to be. Shouldn't something break out instead of putting it in boiling water for 4 minutes? Even stranger: the question of what came first; the chicken or the egg? Even weirder; people who hatch ideas and plans every day. That's what we do. We bring all our creativity, knowledge, skill and enthusiasm to bear to lay eggs and hatch ideas.

With that egg, we want to tell the story of you, or of your company, or your brand. Are we a creative communication agency? Yes, we are. In our own way. Straightforward, purposeful, inquisitive and always surprising. What story do you want to tell?

The wheel must roll

How do we make your brand move and roll? We use the - Boerenjongens - 'cartwheel method' for that. The wheel consists of different parts that we coordinate with each other. All so that the way we tell your story is right for your organisation and valuable for your target group. The cartwheel gives your brand a solid base, which helps to create a strong, compelling narrative. Interested in our cartwheel method? Feel free to read on!

Why, what and how?

First, we take you on a voyage of discovery. A journey to figure out the power and the core of your organisation. We organise a ‘why-what-how-session’, where we ask you a lot of questions. This session is to provide clarity. Not just for us, but also for you.

A good story

Talk is cheap and everyone does it. Which is why your story better be a good one. The outcome of the ‘why-what-how-session’ serves as the base for the corporate story. It gives shape to your vision, mission, distinctive character, core values and makes sure that the promises of your product/service are central. A good and honest story ensures a close relationship with your target group and it connects all parts of the communication plan into one clear whole.

Support base

With a strong brand, everyone is on the same page. It’s very important to test the corporate story with everyone who is important to your organisation. We conduct targeted interviews with staff members, colleagues and regular customers, but we also do group sessions to track down the core, key parts of your story. The goal is to firmly anchor the story from within the organisation.

Strategy

When are we going to communicate something and to whom are we going to communicate? That depends on the goals we want to achieve and the budget that is available. With this, we determine a scenario which fits perfectly with your organisation.

Brand and corporate identity

A strong identity says a lot about your product or organisation without you having to say anything. We create a brand DNA from visuals and tone-of-voice. This is always a process of sketching and mapping, but also a lot of scrapping.

Campaign

It is important that your message is distinctive, stimulating, and most importantly; credible. With all the advertisements around you, your message must stand out after all. We are always looking for the balance between creative originality and a clear message with our campaigns. Through online media, including social, we can optimally tailor the message to groups that are of interest to you. A clear and transparent message, that is what we create.

Online

A website is well designed if it succeeds in communicating the corporate identity and if it functions well. Luckily, we have expanded our creative core with programmers who know everything about: SEO, user intelligence, responsive as well as adaptive, etc.

This way we can offer you the whole package to ensure you stand out online. Besides that, we also work on the development of apps and digital newsletters.

Social media

Word-of-mouth in a new look, that is social media. Social media is a profession in its own right. If you are uncredible or don’t have anything to report, then you will be reported immediately. Social media also provides you with a dialogue with your followers. Because of this, you can align your product or services even better to the needs of your customers and improve communication. To use social media properly, you need a plan. We can help you with that.

Video and animation

Video has really taken off. It is increasingly a fixed part in the mix of means of communication. Apart from the fact that video has become more accessible for companies, a good video is a matter of good craftmanship. We work together with several moviemakers who also, besides just filming, think about the scenario and concept. That is how a video is created which fits your brand but is also visually stunning with a powerful message.

Printed Products

Printed products are far from being gone. Which is great, because we love them. Brochures, flyers, magazines, year reports, you name it. They are all tried and tested ways to market your brand. In fact, there are cross-media tools, like Layar, which you can link to information that is online.